Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia

by Peter Pomerantsev

Russia Today is Russia’s answer to BBC World and Al-Jazeera, a rolling 24/7 news channel broadcasting in English (and Arabic and Spanish) across every hotel and living room in the world, set up by presidential decree with an annual budget over $300 million and with a mission to “give Russia’s point of view on world events.” Wasn’t Benedict worried he might end up doing the Kremlin’s PR work? “I’ll leave if they censor me on anything. And it’s only fair Russia should have the chance of expressing its point of view.” Benedict had been asked to put together a strategy for the business news section. He wrote papers to the head of the channel advising what sectors business news should cover, questions journalists should ask Russian CEOs so City analysts would watch the channel. He wasn’t censored or leaned on in any way. Russia Today began to look and sound like any 24/7 news channel: the thumping music before the news flash, the earnest, pretty newscasters, the jock-like sports broadcasters. British and American twentysomethings straight out of university would be offered generous compensation packages, whereas in London or Washington they would have been expected to work for free. Of course they all wondered whether RT would turn out to be a propaganda channel. The twenty-three-year-olds would sit in Scandinavia after work and talk about it: “Well, it’s all about expressing the Russian point of view,” they would say, a little uncertain.