Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia

by Peter Pomerantsev

it is the most watched channel on YouTube, with one billion viewers, and the third most watched news channel in the United Kingdom, and its Washington office is expanding. But the channel is not uniformly “antihegemonic”: when it suits, RT shows establishment stalwarts like Larry King, who hosts his own show on the network. So the Kremlin’s message reaches a much wider audience than it would on its own: the President is spliced together with Assange and Larry King. This is a new type of Kremlin propaganda, less about arguing against the West with a counter-model as in the Cold War, more about slipping inside its language to play and taunt it from inside. In the ad for Larry King’s show, keywords associated with the journalist flash up on-screen: “reputation,” “intelligence,” “respect,” more and more of them until they merge into a fuzz, finishing with the jokey “suspenders.” Then King, sitting in a studio, turns to the camera and says: “I would rather ask questions to people in positions of power instead of speaking on their behalf. That’s why you can find my new show, Larry King Now, right here on RT. Question more.” The little ad seems to be bundling the clichés of CNN and the BBC into a few seconds, pushing them to absurdity. There is a sense of giving two fingers to the Western media tradition: anyone can speak your language; it’s meaningless!