“Well, you need to raise more capital.” This is the basic truth, but capital—specifically equity capital—is the most expensive financing you’ll ever take, if you can even find it. The grad student meant that I should sell stock, and he was correct, but that share that you might sell on that one day for $50 will be worth $5,000 someday if you succeed. That means the $50 will eventually cost you $4,950!
