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pricing tends to get the least attention yet is one of the most important decisions you’ll make. Whereas we’ll spend hours working on the cost side of the business; the pricing side is lucky to get an educated guess. To up your skills in this area we strongly recommend reading pricing guru Hermann Simon’s book Confessions of a Pricing Man: How Pricing Affects Everything. His firm Simon-Kucher & Partners is the leading pricing consultancy in the world — you might consider engaging them.
