For additional examples, read the Harvard Business Review article titled “Building Your Company’s Vision,” by James C. Collins and Jerry I. Porras. You’ll notice that all the Values listed are phrases, not single words. And they are not all feel-good Values. One of Disney’s Core Values is “Preservation and control of the Disney magic,” which accurately describes one of the most controlling cultures you’ll ever experience. Values are neither good nor bad. They just are! The key is to articulate them accurately.
