Hastings’ secret weapon is data — and massive amounts of it. It is big data analysis that allowed him to predict that a series based on the corruption of government, starring Kevin Spacey and directed by David Fincher, would be a sure bet. According to KISSmetrics, a leading blog about analytics, marketing, and testing, here’s a list of some of the “event” data that Netflix tracks for its 44 million subscribers: • When you pause, rewind, or fast-forward • What days of the week you watch content (Netflix has found that people generally watch TV shows during the week and movies over the weekend)
