So how do you know when you have an industry-dominating, competitor-crushing strategy? Sustainable top-line revenue growth and increasing gross margin dollars (the true top line for many firms, as we’ll discuss in “The Accounting” chapter) are the two key financial indicators. Customers beating a path to your door, dragging along everyone they know, is another! In turn, if you don’t have a killer strategy, your company will face continuous price pressures as the market commoditizes your products and services.
