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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0), by Verne Harnish

Purpose (often referred to as “mission”): the aspirational North Star or Southern Cross providing direction to the business

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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

by Verne Harnish

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