Ralph

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Ezypay, Australia’s largest direct-debit service provider, has taken this a step further and created an avatar and a supporting video for each Core Value. The avatars show up everywhere — in Quarterly Themes, on the walls of the company’s situation room, in documents, etc. Go to ezypay.com/about-us/our-values/ to view the avatars.
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
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