The final two decisions cap the strategy with a single overarching KPI that Jim Collins labels “Profit per X” and a measurable 10- to 25-year goal referred to as a BHAG®, a term that Collins and Jerry I. Porras introduced in their book Built to Last: Successful Habits of Visionary Companies. Both decisions round out Collins’ strategic framework that he calls the Hedgehog Concept in Good to Great.
