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The fundamental job of a leader is prediction, according to the late business consultant W. Edwards Deming. At the heart of a leader’s ability to predict is data — and lots of it. Big data analysis has become mainstream and within reach of companies of all sizes. Yet leaders also need plain old human-gathered intelligence to get a gut feel for the market and what is happening in the company, so that they can make the right decisions. Talking weekly with customers and employees and then discussing what’s been learned at the executive huddle is critical. And engaging all of your employees in
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