The dates on which you watch • What time you watch • Where you watch (by ZIP code) • What device you use to watch (Do you use your tablet for TV shows and your Roku for movies? Do people access the Just for Kids feature more on their iPads? And so on.) • When you pause and abandon content (and if you ever come back) • The ratings given (about 4 million per day) • Searches (about 3 million per day) • Your browsing and scrolling behavior The way in which businesses use data to make decisions — to predict — is undergoing the most radical change since the beginning of commerce. For more on this
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