Have your extended management team (and employees) read the book. This will give everyone a common language and context for implementation. Then complete a complimentary 4 Decisions Assessment and decide which of the four elements — People, Strategy, Execution, or Cash — to pursue first. Go to that section of the book, and focus on reading and implementing the advice from one chapter per month for the next quarter. The assessment and bulk discounts on books are available at scalingup.com.
