Successful athletes need a strong core — or midsection — to provide overall stability, power, and control. The same is true for growth firms. Without a strong core, the organization risks instability from cultural challenges, loss of focus, disengagement, and lack of heart as it scales up. It will experience the proverbial wheels flying off as the business speeds down the highway. And just as a strong center is based on having stronger lower-back muscles, oblique muscles, and abdominal muscles, there are three equivalent muscles at the center of the organization: Values, Purpose, and
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