Successful athletes know the power of having a strong core, no matter what the sport. Growth firms require a similar core to maintain a strong culture. This chapter will discuss the practical role of Core Values, Purpose, and Competencies when scaling up a business. It will explain how to articulate the Core so it’s more than just a list posted on the wall. We will outline eight ways to use your Core to drive the people (HR) systems in the company, using the case study of Appletree Answers.
