These search engines are useful tools for discerning your company’s or competitors’ success at owning a certain set of words. Take a moment to search the words or phrases you think you should own in the minds of your customers, and see how high your company ranks — or whether your lesser competitors are outranking you. Then go to the Google AdWords Keyword Planner to see how many times someone has searched for your target word or phrase. More important, this tool will show you what related words are searched and with what frequency, both locally and globally. This will help you refine the
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