Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

by Verne Harnish

We find that a powerful Purpose tends to revolve around a single word or idea: • 3M: Innovation • Disney: Happiness • Wal-Mart: Robin Hood Even Starbucks’ heritage was built on the idea of being an escape — a third place — between work and home.