Marketing is critical to both attracting new relationships (customers, talent, advisors, investors, etc.) to the business and addressing the increased competitive pressures (and eroded margins) as you scale. To prevent margin erosion, marketing’s role (with lots customer input) is to determine the right what we should be selling to the best who’s; and how best we should sell at the right price. And because marketing strategy equals strategy, the head of the organization is usually intimately involved in these decisions.
marketing rolee
