Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

by Verne Harnish

The 4Q refers to the four questions that we suggest leaders ask customers in person (not on a survey): 1. How are you doing? 2. What’s going on in your industry/neighborhood? 3. What do you hear about our competitors? 4. How are we doing?