Justin Meats

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there are two main vision decisions: the BHAG® (Everest) and the measurable next step (one with a 90-day to one-year focus). Everything else in between is just a WAG — a wild-ankle guess. The BHAG®, derived from your strategy, is the main long-term priority anchoring the strategic thinking in the vision. The quarterly or annual Critical Number is the main short-term priority anchoring the execution planning side.
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
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