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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0), by Verne Harnish

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Most companies have three main Brand Promises, with one promise that leads the list.
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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
by Verne Harnish
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