Praising something can encourage in others a desire to explore that thing’s attractive qualities. Kierkegaard writes: To carry it out [the praising of love] has, of course, its intrinsic reward, although in addition, by praising love insofar as one is able, it also has this purpose: to win people to it, to make them properly aware of what in a conciliatory spirit is granted to every human being — that is, the highest. (WL, 365)
