Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business

by Gene Simmons

I was still working at the Puerto Rican Interagency Council offices, and had the run of all the office equipment after hours. So when it was time to assemble our press package, I commandeered the typewriters, manila envelopes, and stamps and put together a big mailing to all the record labels, managers, music magazines, and music professionals whose addresses I could find in the year-end issues of Billboard, Cashbox, and Record World. We made sure that none of the other bands’ names were on the invites that I sent to music industry people. The press release only mentioned Heavy Metal Masters “KISS” and our set time, 9:30–10:30. The media and music managers who showed up were undoubtedly impressed when they saw the large room filled with fans. Most of them were probably there to see the Brats, but that fact would never be known to the industry people who attended the show. A friend of Peter’s who worked at a printing shop did us a favor and allowed us to reproduce posters advertising our show, which Paul and I posted on the sides of buildings around Manhattan to help build word of mouth. And Paul and Peter arranged to create black T-shirts