I cofounded Simmons/Abramson Marketing with my then partner Rich Abramson. We had a grand total of one staff member, and we never had an office and therefore never paid rent. We were the marketing company for the Indy Racing League, as well as the Indianapolis 500. I created the “I Am Indy” marketing campaign and cowrote the Indy anthem of the same title with Bag, an artist who was signed to my Simmons Records label. And I forced the Indy Racing League to stop calling themselves IRL and simply call themselves IndyCar. My campaign lasted for several years, and was copied by the National
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