The second reason God repeats this refrain is that we have no experience in our lives of this kind of love. You always begin to understand anything that is new to you from the vantage point of your own experience. All the human love we’ve experienced has been flawed in some way. But not God’s; his love is perfect and perfectly steadfast forever. It is the single most stunning reality in the life of a believer. God has placed his love on us and he will never again remove it. There’s a reason to continue, no matter how hard life seems and how weak you feel.
