Yes, you say. “But how do I know where I want to go?” Answer the Question “What Is This About?” Start with the theme. What is this project about? What is the Eiffel Tower about? What is the space shuttle about? What is Nude Descending a Staircase about? Your movie, your album, your new startup … what is it about? When you know that, you’ll know the end state. And when you know the end state, you’ll know the steps to take to get there.
