Jeremy

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when you repeat a word with a different vowel, the order is always I A O. Bish bash bosh. So politicians may flip-flop, but they can never flop-flip. It’s tit-for-tat, never tat-for-tit.9 This is called ablaut reduplication, and if you do things any other way, they sound very, very odd indeed.
The Elements of Eloquence: Secrets of the Perfect Turn of Phrase
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