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Will Gainsborough
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The Elements of Eloquence: Secrets of the Perfect Turn of Phrase, by Mark Forsyth

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Anything to do with persuasion is rhetoric, right down to the argumentum ad baculum, which means threatening somebody with a stick until they agree with you.
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The Elements of Eloquence: Secrets of the Perfect Turn of Phrase
The Elements of Eloquence: Secrets of the Perfect Turn of Phrase
by Mark Forsyth
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