When a team first uses user story mapping, we recommend the involvement of an experienced coach. The coach sets up a meeting with the requestor and discusses the workshop goals, whom to invite, agenda, relevant inputs, and so forth. Typically, we do a facilitated one-day workshop with the whole team and smaller follow-up sessions as required. On the day of the workshop, we typically start with a product vision exercise such as the well-known Elevator Pitch or the Cover Story[8] format where the team describes what they would like to read about their product in a trade journal article a year
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