Rethink Your Solution and Your Assumptions After running your test a few times, you’ll begin to get predictable results. If you’re dead wrong, you’ll often learn that pretty quickly. Take back what you’ve learned. Roll those facts back into what you thought you knew about your users, and the way they work today. Use that to rethink your solution. Then, rethink your assumptions about users and solutions. Then design your next test. After the JSTOR folks ran their tests, they learned that some students didn’t have the problems they thought they did. Normally this would be disappointing news,
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