Eric Ries’s biggest contribution to product development is simplifying and “productizing” that thinking into this simple mantra: build-measure-learn. Eric emphasized reducing the time it takes to get through this simple learning cycle. One of the biggest flaws in traditional design processes is spending a very long time learning and designing—so long that you become very attached to the solutions, and then failing to validate that those solutions really do bring about the outcomes you intended. Where a typical design process may take weeks or months to validate a solution idea, a Lean Startup
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