Chapter 2. Plan to Build Less There’s always more to build than you have people, time, or money for. Always. Speaking in absolutes like “always” and “never” always gets me in trouble. But with the statement above, I honestly can’t recall a situation where it wasn’t true although I have no sciencey data to back this up. No one has ever once come to me saying, “We were asked to add this new feature, and happily we had lots more time than we needed.” But one of the coolest things about using a story map is that it gives you and other collaborators a space to think through alternatives and to find
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