It’s called empathize because a critical outcome of doing the work is to understand how it really feels to be a user of your product. To do this you need to go to where users are, meet them, watch them work, and ideally work alongside them. Now, of course, if you build software for surgeons, no one expects you to become an amateur surgeon. But do your best to understand what it’s like to walk in their shoes. It’s important to remember that out of traditional
