He first spent time talking to customers and users directly to really learn about them. Along the way he validated that there really were customers who had the problem, and they really were interested in buying a solution. Eric talked to the people who’d likely use the product. They didn’t have the product today, and had only poor workarounds to address the problems the new product idea would solve. Validate that the problems you’re solving really exist. While Eric’s been talking with customers and users, he’s been building up a pool of people he thinks are good
