Start with Opportunities The story’s journey starts as an idea. It may be an idea for a new feature, or a whole new product. It could be a change we’d like that would improve a feature we already have. It could be a problem we need to solve. But I’ll use the term opportunity, because it’s an opportunity for us to make something that we’ll benefit from. I suggest you name and build a list of these opportunities. I call them an opportunity backlog.
