The flow continues by choosing the people to focus on, the problems to solve, and the ideas to turn into working software. And from there—if the customers buy, and the users use it, and people are happy—eventually the business that sponsored this development will see the benefit it’s looking for. That’ll be reflected in things like increased revenue, lower operational costs, happier customers, or expanded market share. This makes lots of people inside your company happy. It should make you happy, too, since you’ve just helped your company stay healthy while making real people’s lives better in
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