But you just made something. It’s a product. And a product’s life starts when it’s delivered. When you start paying attention to what people are doing with your product, I promise you’ll find opportunities to improve it. Write those down, and feed them back into the beginning of this model. That’s the real circle of life—or at least, the life of a story. And that’s a lot of rock breaking. So exactly who is supposed to do all that rock breaking? I’m glad you asked, because that’s what the next chapter is about.
