By now Eric and his team, after talking to customers, had specific ideas for the type of solution they could build that users could use, and by doing so get the benefit their employers wanted. Now, here’s where Eric and his team could have gone “all in”—where they could have bet it all. They could have built a backlog of stories that described their solution and set a team to work building it. Because they’re smart people, they’d have used a story map to move from the big idea to the specific parts to build. But, because they’re really smart, the last thing they’re going to do at this point is
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Good = backlog with good stories
Great = backlog with good stories with shared understanding provided by story mapping
Best = Prototype the shared understanding, validate it with customers, then put the stories in the backlog
