When I tell people how companies like Atlassian use tools, they’re usually surprised. They’re often surprised because they’ve been trying to use tools as a replacement for whiteboards and sticky notes. And, predictably, they’ve been struggling with that. It may be that they’re using the wrong tool for the wrong job, or using the right tool wrong. To figure out what might be going wrong, it’s best to look at the job first, and not the tool.
