very little of what we build is successful or has the real impact we hope for. I figure around 20 percent max. Then there is another 20 percent of things we do that are genuine failures—solutions that result in a negative impact. I’ve seen a variety of organizations that release a new, better version of their website and see sales decrease, or release a new version of their product that customers try and then demand the old version back. That’s the kind of failure I’m talking about. But it’s that 60 percent in the middle, give or take, that is neither success nor failure that’s the big
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