Good teams have a compelling product vision that they pursue with a missionary-like passion. Bad teams are mercenaries. Good teams get their inspiration and product ideas from their scorecard KPIs, from observing customers struggle, from analyzing the data customers generate from using their product, and from constantly seeking to apply new technology to solve real problems. Bad teams gather requirements from sales and customers. Good teams understand who their key stakeholders are, they understand the constraints that these stakeholders operate in, and they are committed to inventing
