At 5:29 p.m., staff alerted me that the British singer-songwriter Charli XCX had posted: Kamala is brat. Brat was the title of her latest album and identified me with her brand: edgy, imperfect, confident, embracing. From then on, our rebranded Kamala HQ social media site was awash in her signature color, lime green, and posts supporting us used that color.
In hindsight, this doomed Kamala's campaign by motivating her to blow a billion-plus dollars on celebrity endorsements lol. Harrison Ford's endorsement of her made me lose all respect for him permanently.
