An entirely new digital campaign would be spun up—digital for me looked entirely different from digital for Joe. Kirsten Allen immediately started briefing comms and digital staff in more detail on my background and values so that anything they created would give an accurate reflection. Although Joe had felt differently, I made the immediate decision to go on TikTok. The @KamalaHQ TikTok would be a five-person Gen Z team in their twenties. We would give them a few rules of the road and then let them trick it out. Insta would have a Millennial flavor, X would be directed at political junkies,
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So fake and corporate.
