YouTube Black Book: How To Create a Channel, Build an Audience and Make Money on YouTube
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To build a loyal YouTube following, you need to produce videos on a consistent schedule. The more consistent the better.
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Your regular viewers (the foundation of your community) are not showing up every week to see your fancy camerawork - and many times they're not even there for the topic of the video. They're showing up to see (and connect with) your on camera personality.
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The most important page is your ABOUT page. If you have only one page on your site, this is the one. Use this page to let your viewers know about who you are, what you do and why you're doing it. Encourage them to subscribe to your email newsletter. Let them know where to find your show and what your release schedule is. Link to any social media accounts you have so people can follow you.