There are a lot of things that matter in making a successful business: 1. The Idea Matters - A bad idea, executed well, will not make a good business. 2. Execution Matters - A good idea, executed poorly, will not make a good business. 3. A Founder’s Ability to Get Customers (To Hustle) Matters - A great idea, executed well, will fail without customers. 4. Timing Matters - Speaking hypothetically about an idea is pointless if the timing is wrong. 5. Luck Matters - In fact, it matters much more than most entrepreneurs would care to admit.
