“It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”36 Plan B: Get Rich off a Warming World One of the most interesting findings of the many recent studies on climate perceptions is the clear connection between a refusal to accept the science of climate change and social and economic privilege. Overwhelmingly, climate change deniers are not only conservative but also white and male, a group with higher than average incomes. And they are more likely than other adults to be highly confident in their views, no matter how demonstrably
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