It may seem that this chapter sets up a simplistic dichotomy between being successful and living a kind-hearted, feel-good life. Nothing could be further from our conviction. In fact, we are saying that, on the whole, you are more likely to extend your business and have a fulfilled life if you have the attitude that there are always new customers out there waiting to be enrolled rather than that money, customers, and ideas are in short supply. You are more likely to be successful, overall, if you participate joyfully with projects and goals and do not think your life depends on achieving the
...more
