As a company gets big and complex, you can’t just organize around people who create innovation; you need to organize around people who can create and lead entire new ventures and businesses. This is a special class of smart creative: the CEO. The decision to create Alphabet was driven in part by the realization that leaders with the audacity and talent to start new businesses are a special breed and are often averse to working within the structure of a big company. They need the freedom to build things their way, without being forced to adhere to cumbersome processes or politic across various
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