The innovation is flowing; good ideas are a-bubblin’. Most of them die before they see the light of day, but a precious few are good enough to reach the promised land. You cue the blog post, push the green button, and pop a cork to celebrate with the team. Then you get back to work, because if you did the job well, the product is not yet done. Voltaire wrote, “The perfect is the enemy of the good.”191 Steve Jobs told the Macintosh team that “real artists ship.”192 New ideas are never perfect right out of the chute, and you don’t have time to wait until they get there. Create a product, ship
...more
