you need to have leaders who are OK with acknowledging the limitations (or outright failure) of internal efforts in light of the success of outside ones. It was this attitude that let us buy YouTube and shut down our own Google Video. And that led us to see the tremendous value in Waze as a complement to our own hugely successful Google Maps. It takes humility to make deals like this, which is exactly what our M&A process is designed to engender.
